WANT NOODS?

Let’s Get Noods Food Truck is a fictitious restaurant on wheels that specializes in delicious noodle bowls. This food truck aims to bring comfort food and humor along wherever it goes! The deliverables included logo, menu, package and app design, as well as illustrations for the truck wrap.

The branding for this project is whimsical and fun. I chose a mermaid to represent the truck because I wanted to merge the mythology of these sirens with the humor of the language and identity of the truck. The outcome was a nautical and slightly naughty visual identity.